Furniture online store

Elda

A furniture online store with a product catalogue, search, a simple ordering process and custom design. Services delivered from logo creation to a working online store.

Project scope

From logo to online store

ELDA wanted to start selling furniture online but had neither a brand nor a store. They needed a partner to create everything from scratch — the image and a working online store where buyers could conveniently choose furniture and order it with delivery.

In a furniture store, the most important thing is a large selection without chaos. That is why the project covered not only design but also the catalogue structure, filters, product card logic and the ordering process, so that the buyer could find the desired piece of furniture in a few steps and complete the purchase.

All the work was done by one team, so the logo, brand identity and store look and work as a single system.

01
Logo
We created the ELDA logo — easily recognisable and suitable both on the website and on vehicles and printed materials.
02
Brandbook
We prepared a brand book with rules for using the logo, colours and fonts.
03
Brand identity
We applied the combination of red and blue everywhere: from the website to vehicle branding.
04
Online store
We created a furniture online store with a catalogue, filters, cart and order management.

Design and colours

We complemented the clean, light design with red and blue so the furniture stands out and the pages are easy to read. Large photos and clear accents help you see what matters most at a glance.

Product card

Every piece of furniture has a clear card with photos, price, discount, features and delivery terms, and the buyer can add the item to the cart or save it for later with one button.

Mobile version

The store works smoothly on phone and tablet: the catalogue, filters and cart are adapted for swiping and tapping with a finger, so furniture can be chosen anywhere.

Project

Goals set

ELDA — a furniture e-shop where you can find modern, high-quality and durable furniture for the living room, bedroom, kitchen, dining room, teenager's room, office and hallway. Mattresses from the best Lithuanian and European manufacturers are also offered.

For buyers' convenience, favourable instalment terms, free furniture delivery and clear return conditions are offered. The website's task is to help find the right piece of furniture and order it without unnecessary steps.

Catalogue and search

We built a category structure by room and style: sofas, beds, tables, wardrobes. Filters and search let you quickly narrow the choice by price, manufacturer or features.

Cart and orders

We shortened the ordering process to a few steps: cart, delivery details and payment. The company sees and manages orders in one place.

Content management and SEO

ELDA manages products, prices, promotions and articles itself through a content management system. The structure and texts are prepared so that search engines can find the furniture more easily.

Goal

Build a convenient furniture online store where products are easy to find and order.

Strategy

The main focus — a clear catalogue structure, fast search and a simple ordering process.

Implementation

We created the online store design, product catalogue, cart and order management.

Brand

ELDA brand

Alongside the store, we created the ELDA logo and brand book: from the website to vehicle branding. See how it looks and how it is applied.

View the brand

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www.elda.lt

Website

Website solutions

Clear structure

We designed the store structure so that shoppers immediately understand where to look: the homepage highlights promotions, the most popular furniture, and categories by room and style. A consistent design is maintained across all pages — from the catalog to the cart.

On the website we highlighted what matters most to the shopper: choice, price, free delivery, and the option to buy in instalments. So even a first-time visitor understands what ELDA offers and how to order.

Comfortable on any device

Every page is adapted for desktop and mobile: the catalog is easy to browse by swiping, filters open with a single tap, and product photos load quickly. Shoppers can choose and order furniture from anywhere.

The mobile version is built as a separate layout, not just a shrunken desktop site: the menu, search, and cart are always at hand.

Speed and security

Pages are optimised to load quickly even with a large number of product photos, and order and customer data are protected with a secure connection. A fast and stable store leaves a good impression and reduces the number of carts abandoned without a purchase.

Search and visibility

We prepared the structure, headings, and product descriptions based on what shoppers search for, so ELDA furniture is easier to find in search engines. Every category and product has a clear purpose and call to action — choose, add to cart, or get in touch.

Result

A website that works for your business

ELDA now has a unified digital face: a logo, brand identity and an online store where buyers find the right piece of furniture in seconds and order it with delivery. The store works perfectly on computer and phone, and the company manages products and prices itself.

Client: ELDA furniture
Field: Online furniture retail
Delivered: Logo, brandbook, design, online store, SEO
Benefit: Convenient online shopping, a clearer image and easy content management

OWEXX · Website development

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