Outdoor screen network website
2go
A website for an outdoor screen network: a screen map, a location catalogue with sub-sections, and the ability to submit online advertising orders / enquiries. We created the name, logo, brand identity and website.
Project scope
From screen network to enquiry
2go is an outdoor LED screen network in Lithuania, Latvia and Estonia, broadcasting video advertising at the busiest city intersections, near shopping centres, petrol stations and other attractions. The screens are seen an average of 400,000–450,000 times per week.
The network is extensive and constantly growing, so advertisers need to quickly find the right screen for them: by city, location or nearby landmarks. The website must clearly show each screen's visibility, resolution and contact numbers, and let users enquire about pricing without calling.
That is why we built a website centred on a screen map and a catalogue by city. Every screen has its own page, while the advertising price enquiry, clip examples and clip-creation recommendations help users make a decision in one place.
- 01
Screen map
We created an interactive map with screens marked in cities across Lithuania, Latvia and Estonia.
- 02
Screen catalogue
For every screen we prepared a separate page with location, photo or video and weekly contact numbers.
- 03
Price enquiry
We created a form through which advertisers specify budget, broadcast duration and cities and receive an individual price offer.
- 04
Cart
We implemented a cart and checkout process for advertising broadcasts.
- 05
Multilingual versions
The website is available in Lithuanian, English, Latvian, Russian and Polish, as the network operates in several countries.
- 06
Hosting
We host the website on our own servers and maintain its performance.
Project
Goals set
2go is an outdoor screen network in Lithuania, Latvia and Estonia. The screens are located at arterial city intersections, near major shopping centres, petrol stations, restaurants and cinemas, and some are solar-powered.
In addition to advertising broadcasts, 2go produces advertising clips, plans advertising campaigns, rents out LED screens for events and helps select and install LED screens.
Screen map
The core of the website is a map with all the network's screens and a list of cities. Selecting a city or location immediately opens a screen with a photo, location and weekly contact numbers.
Price enquiry and cart
The individual quote form collects budget, broadcast duration and cities, while the cart lets you order advertising without phone calls.
Multiple languages
The website is available in Lithuanian, English, Latvian, Russian and Polish, with content managed in a content management system.
Goal
Build a website where advertisers can easily pick an outdoor screen in Lithuania, Latvia or Estonia and submit an advertising enquiry.
Strategy
We built the structure around a screen map and a city catalogue: every screen has its own page with location, visibility and contact numbers, and an enquiry can be submitted from anywhere.
Implementation
We created the website design, the screen catalogue with a map, the price enquiry form, the cart and multilingual versions, and made everything responsive for desktop and mobile.
Client
A screen network in three countries
2go screens operate in cities across Lithuania, Latvia and Estonia. Visit the website and see how the map, catalogue and price enquiry work.
Go to website- 3
- countries: Lithuania, Latvia and Estonia
- 400 000+
- screen views per week
- 5
- website languages
Name and logo
We created the name and logo
2go is a short, easy-to-pronounce and memorable name that works both on screen and in conversation. We also created the logo: a mint-coloured play triangle with a narrow wordmark evokes video and movement — exactly what a screen network does in the city. The logo works on a dark screen and on a white background, so it can be used on the website, on screens and in print.
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Website
Website solutions
Clear structure
We designed the website structure so that advertisers can find the screen they need within seconds: the homepage highlights screens with viewership figures, the map and the price enquiry. A consistent design is maintained across all pages.
On the website we highlight what matters most to an advertiser: where the screen is, how many people see it and how to book a broadcast. So even a first-time visitor understands what 2go offers.
Comfortable on any device
Every page is optimised for desktop and mobile: the map is controlled with a finger, buttons are within thumb's reach, and videos and photos load quickly.
The mobile version is built as a separate layout: the menu opens with a single tap, and the screen list and enquiry form are always close at hand.
Many screens, one system
2go manages the content of screens, cities and clips itself through a content management system, so a new screen or a new price appears on the website without any help from a developer.
Search and visibility
We prepared the structure, headings and texts around what advertisers search for (outdoor screen advertising, prices, LED screens), and every screen has its own address, making the network easier for search engines to find.
Result
A website that works for your business
Now 2go has a single website where advertisers see the entire screen network on a map, pick a screen and submit a price enquiry in just a few minutes. The website works well on desktop and mobile, and the company manages the content and screens itself.
- Client
- "2go" outdoor screen network
- Scope
- Advertising on outdoor LED screens in Lithuania, Latvia and Estonia
- Delivered
- Design, screen catalogue and map, price enquiry, cart, multiple languages, hosting
- Benefits
- Faster screen selection and more advertising enquiries
OWEXX · Website development
Tell us about your goals — within a few days we'll provide a clear solution plan, timeline and budget estimate.